OCD is Not an Adjective
More than 2 million adults in the U.S. have obsessive compulsive disorder. Despite there being six major types of OCD, contamination OCD is the type that is typically referenced in pop culture. In reality, this is a classification of OCD that affects less than half of those who are diagnosed with the disorder. While many characters have been written to have OCD, comedic value is favored over education in most productions and the facts about this disorder get distorted for better entertainment. Unfortunately, this has created a stereotype that has caused many to become dismissive of OCD as a serious medical condition.
OCD is Not an Adjective is a social awareness campaign created to help destigmatize obsessive compulsive disorder and debunk some of the harmful stereotypes about OCD that have become popular through movies and television.
Deliverables
Social Issues Campaign | Editorial | Poster | Illustration
Informational Booklet
The informational booklet contains a variety of information about OCD from the different types to helpful resources for those diagnosed with OCD and their loved ones.
Poster Set
The poster set is intended to serve as an informal resource targeted towards the general public. Each poster features a statement that propagates a common myth about the disorder with accompanying text that goes into more detail about why each statement is both incorrect and damaging to those that live with OCD.
Thought Album
The thought album is a vinyl record that plays repetitive intrusive thoughts to the listener. This album was created to simulate what it feels like to sit with unrelenting unpleasant thoughts, something that many people with OCD experience on a daily basis. Included in the album is an accompanying lyric booklet to serve as a visual supplement to the tracks.
