The Cabin
The Cabin is a fictional murder mystery resort lodge nestled right near the scenic falls of Snowqualmie, Washington. This lodge hosts bi-annual murder mystery weekends in the main building, where people are invited to come experience a two day - three night crime solving excursion. This is a full building endeavor where the staff acts as guides to lead the players through the building to find crucial clues and puzzles that will allow them to solve the murder that takes place on the first night.
While this is a murder mystery resort, there are plenty of activities that don’t include a Jane Doe. The main lodge is built right next to a natural hot spring which allows for casual bathing at any season. There are also various opportunities for snowshoeing, hiking, tobogganing, ice climbing, and even figure skating in the winter months. The Twilight Tavern is an excellent onsite restaurant that provides room service as well as upscale dining experiences and a full bar on the first floor of the main building. A stay at The Cabin includes excellent wifi, on-site covered parking, laundry, multiple common areas, pet-friendly spaces, and other seasonal curated experiences. Based on Clue, Agatha Christie novels, and Nancy Drew, this boutique hotel is a must-stay for murder mystery enthusiasts.
Deliverables
Brand Identity | Editorial | Web Design
Booklet
The booklet acts as a brief overview of the hotel including sections about The Cabin’s mystery events, accommodations, activities, rates, amenities, and on-site dining opportunities. Since it is a printed deliverable, it has the potential to be picked up in locations that would be frequented by the target audiences or mailed to them directly upon request.
Website
To make sure The Cabin best reaches it’s target demographics of gen-z/gen-y travelers, I created a minimalist and modern website that will help users easily navigate to pertinent information about the hotel. I also reformatted the site for optimal viewing on mobile devices due to the target audiences’ web surfing preferences.
Merchandise and Amenities
No hotel is complete without branded in-house products and amenities. I created a variety of products capturing the hotel’s essence that are either included with the stay or available for purchase in the lobby. While the amenities are meant to be an extension of the hotel’s aesthetic, I wanted to make sure that they remained minimalistic as to only subtly enhance the cohesiveness of overall experience.